Posted by admin on Apr 7, 2016

Pros And Cons Of Google Adwords Management

Online marketers use various tactics to promote websites. Pay Per Click (PPC) advertising is one such popular method that can be used to generate traffic to a website. It is a successful alternation for organic SEO because website link can be displayed on the first page of search results. Google is considered as the number one search engine on the internet, and its PPC program is called as Google adwords. AdWord advertisements are displayed on the top and the right sides of Google search result pages. Both these places are major positions on a search result page. Therefore, many companies use adwords to promote their businesses.

Like other advertising methodologies, Google adwords service also has advantages and disadvantages. Hence, it is better to know the pros and cons of this service before use it.

Advantages of Google adwords

Adwords brings targeted traffic to a website. Unlike other advertising methods, these advertisements will be indexed according to keywords you have selected. Then, every click you receive will come from a targeted customer. These ads will bring visitors to your website those who have some interest about your products or services. Therefore, the conversion rate will be higher than the conversion rates of other advertising methods.

Adwords campaign is a very cost effective advertising method if you can manage it effectively. It brings only targeted customers, and it creates high conversion rate. Well-managed campaign will reduce the average cost per click. If clicks are converting to sales, you can make more profits by reducing expenses.

It assures the quality of the website against its desired keywords. The score of the quality adds to the website’s profile. This score that will be received to a website in terms of its keyword has a direct impact on the cost of the adwords campaign. Google calculates the score of a particular website’s rank by using an algorithm. If the rank score received to your website is high, you have to pay lesser amount of money for adwords. This is a wonderful opportunity you receive from Google adwords to improve the quality of your website.

Disadvantages of Google adwords

This advertising method has no many disadvantages. However, some difficulties you have to face when setting up the campaign and managing it will be described as its disadvantages. It is true that you can make good profits if you can carry the adwords campaign smoothly. But proper and smooth management of an adwords campaign will take lots of time and effort. In the beginning, it is a bit difficult to select appropriate keywords and decide the maximum bid per click. Hence, the beginning of the campaign is totally a trial and error process. Also, the continuous monitoring process should be carried out to maintain an effective advertising campaign. Otherwise, you will lose your money for nothing and will reduce the conversion rate and the site rank.

Therefore, if you want to make profits through advertising Google adwords, make sure to monitor it all the time. If you feel any difficulties when monitoring the process, hire a reputable company to do the job for you.

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